I turn manual workflows into AI-native systems of action.
My mindset, process, and experience
Some of my favorite clients
Digital products fail when they ignore real work or add AI before solving the underlying problem.
I design with real operations and AI strategy in mind so teams can ship systems that are clear, reliable, and actually used.
- Tools that look good but slow teams down.
- Features nobody trusts.
- Manual work disguised as digital transformation.
- AI that adds noise instead of clarity.
I design with product and AI foresight: I improve live systems under real delivery and operational constraints, and I only introduce AI where it solves a clear problem, fits the available data, and has a realistic path to implementation.
If you're here, it's because you care about outcomes — not screens.
Where I focus
That's exactly where I work: AI-native human+agent operating layers that reduce manual work without removing human control.
- Reducing operational friction and eliminating manual work.
- Scaling workflows across teams.
- Designing systems people can trust under pressure.
- Deciding when AI should assist, automate, or stay out of the way.
Recently, I led UX/UI design at Agentic Dream on Strata, an AI-driven B2B SaaS platform for enterprise operations and support.
AI & Automation Systems
I design agentic orchestration layers that coordinate work across tools, data, and teams — only where AI is the right lever and the organization is ready to adopt it.
- AI agents supporting operational decisions.
- Workflow routing and escalation systems.
- API orchestration across enterprise tools.
- Human-in-the-loop automation frameworks.
- RAG-assisted knowledge workflows.
The result: products designed not only as interfaces, but as executable systems of action.
Proven impact
- Improved SLA compliance and throughput by ~0% in a live enterprise operations platform (Strata).
- Scoped a 20-role, 12-module CRM/ERP down to 1 persona, removing ~0% of legacy functionality (Repfabric).
- Replaced fragmented tools with role-based execution workflows.
- Connected every redesign to activation, adoption, and retention, not just usability.
Not by adding features — but by removing unnecessary work.
My design philosophy
I design systems of action, not just systems of record — deciding what should be automated, what should stay human, and where AI actually creates value instead of complexity.
I design platforms that do the work, guide decisions, and scale operations without scaling cognitive load.
If you're building AI-powered enterprise products, workflow-heavy B2B SaaS, or mission-critical internal tools, this is the kind of work I do best.